About Grow2Viral
Grow2Viral is a premier social media marketing agency that specializes in crafting viral campaigns, delivering comprehensive social media solutions, and elevating personal brands. We help content creators and businesses scale their online presence through strategic channel management, performance-driven workflows, and data-backed decision making.
Our Journey
From a bold vision to industry leadership, here are the milestones that shaped our success.
2020 — Joining Physics Wallah
Shadab began working with Alakh Pandey, founder of Physics Wallah, receiving full access to manage a YouTube channel worth millions. This marked the beginning of a journey into large-scale content management.
2021-2022 — Remote Leadership Role
Demonstrated exceptional trust-based remote work capability, managing valuable digital assets and leading teams across geographies before ever meeting in person.
2022 — Collaboration with Leadership
Worked closely with Sayam Badola at PW Direction, developing skills and expanding responsibilities within the organization while contributing to strategic decisions.
2022-2023 — Product Development
Helped conceptualize and develop Khazana, an educational resource platform featuring lectures from top educators, reaching millions of students across India.
2024 — Grow2Viral Launch
After approximately 3 years with Physics Wallah, Shadab founded Grow2Viral — a platform built to streamline YouTube channel operations, manage freelance talent, and provide data-driven performance insights for creators and agencies.